Transform WI Health Equity Webinars
Transform WI is a project of the Wisconsin Clearinghouse for Prevention Resources. Wisconsin was the recipient of the Center for Disease Control and Prevention (CDC) Community Transformation Grant Funds from 2011-2014. Core principles of the Transform Wisconsin project were: (1) to maximize health impact through prevention; (2) advance health equity and reduce disparities; and (3) to use and expand the evidence base. Transform Wisconsin funded 30 grants for 28 local coalitions, totaling $6.6 million, to work towards evidence-based policy, systems and environmental change related to tobacco use, active living, and food systems. The Center for Nonprofits served as the health equity team for the Transform Wisconsin initiative. The team sought to build and measure coalition health equity capacity through integrated evaluation, training, and technical assistance in a continuously evolving feedback process. These webinars are products of the training provided to coalitions.
–Webinar #1: Embedding Equity into Chronic Disease Prevention Initiatives
Archived Webinar: http://wisc.adobeconnect.com/p6ddthgawjj/
Overview: As public health professionals work to implement chronic disease prevention strategies, it is vital that they consider how to ensure health equity is embedded into their initiatives. Every day, decisions are made that have an influence on health equity. These decisions may include who is hired, what activities take place, which populations are served, and how strategies are implemented and evaluated. Considering how every decision will impact health equity goals is an important step in integrating health equity into everyday practice.
-Webinar #2: The Role of Community Culture in Efforts to Create Healthier, Safer, and More Equitable Places
Archived Webinar: http://wisc.adobeconnect.com/p89fxeilcdk/
Overview: Those who have worked on community change initiatives know that designing strategies that reflect a community’s unique culture and characteristics remains critical for success. For those endeavoring to create policy, systems, and environmental improvements, the notion of community culture is centrally important to the work. A community’s culture influences health and safety behaviors, which in turn influence health outcomes. Community culture can also provide insight into potentially effective strategies—those that will be defined by community residents, accepted as part of community norms, owned by the residents in the community, and embraced and sustained within the community to form a shared norm of health, safety, and equity. Initiatives that embed the beliefs, values, practices, and principles of the community into broad-scale efforts to improve neighborhood health and safety are the cornerstone of successful place-based prevention.
-Webinar #3: Communicating Health Equity and Prevention
Presenters from Prevention Institute and Berkeley Media Studies Group
Archived Webinar: http://wisc.adobeconnect.com/p7jke0nvl8e/
Overview: Creating healthy communities is not a task that public health professionals can accomplish on their own; developing solutions requires the buy-in and engagement of a number of different audiences, including policymakers and the general public. A specific set of communications skills are required to be effective in making the case for prevention to engage diverse stakeholders.